HAZEL’S MARKETING PLAN

A detailed step by step "Plan of Action" to get your property sold!
To assure that your property is marketed to its full potential to obtain the highest
possible price, in the shortest possible time, Hazel offers the following services:
Place a personalized "HAZEL" RE/MAX sign on the property
Perform a comprehensive COMPARATIVE MARKET ANALYSIS
Enroll the property in the MULTIPLE LISTING SERVICE
Provide homeowner with the MARKET PREPARATION GUIDE
Provide highly concentrated Internet marketing exposure

www.hazelshomes.com aka www.pinecrestflorida.com aka www.hazelgoldman.com

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Hazel's personal web domains with extensive photos & descriptions of her listed properties 
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PLUS Free public access to the entire MLS, school reports and comparisons, community info, maps, neighborhoods, pre-construction opportunities, etc.
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HazelGoldman.realtor.com The most widely used realty web site in the country.
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Hazel maintains a “featured home position” on this site that rotates her inventory to insure that when Miami is searched, her inventory pops up first on the site, especially for zip code 33156
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www.hazelscondos.com currently in development with detailed info on the best buildings in Greater Miami, the Biscayne Corridor, the Upper East Side, Dadeland, Brickell Avenue, Coral Gables, Coconut Grove, & the Beaches including comparisons, floorplans, price ranges, neighborhoods, pre-construction opportunities, etc.
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www.remax.com The RE/MAX international website linking to Hazel's other site
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www.luxuryhomes.com The number one search engine location for the finest homes in the world
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www.pinecrest.com The locally privately operated Pinecrest Village site. Hazel’s property listings are all regularly and consistently advertised in the site’s real estate section

The main sites named above feature extensive photography & personalized descriptions of the properties, and when complimentary to the property, virtual tours. The sites give buying & selling advice, and provide school and community links & information.

Most of the frequented search engines such as yahoo.com, altavista.com, aol.com,
netscape.com, google.com, msn.com, etc.
Conduct a tour for the area brokers by hosting a luncheon at the property.
Notify the neighbors that the property is on the market by direct mail post cards to surrounding property owners
Notify the other agents about the property
Promote the property to agents through Hazel’s networking and through her board involvement with the Master Brokers' Forum (founding member and PR Committee Chair) and the Pinecrest Market Makers.
Conduct Open Houses for prospects and agents
Produce PROPERTY PROFILE GRAPHICS and BROCHURES with color photographs. Place extensive photography of the property in all main web sites.
Canvas centers of influence to locate prospects as purchasers for your property
Professionally show the property to prospective buyers and accompany other agents' showings.
Monitor listing and sales activities to maintain competitive position in the market
Advertise in a variety of local magazines and newspapers including:
  Home Miami Magazine, The Dupont Registry, The Miami Herald, The Pinecrest Tribune, Haute Living Magazine, Florida Inside Out Magazine, Palmetto Bay Tribune, Biscayne Bay Tribune, Ocean Drive Magazine, The Miami Business Review, Miami Herald Neighbors, Miami Luxury Homes Magazine, Miami Design Magazine, Florida Estates, Fine Homes & Condo Magazine as warranted by the specific property.
Analyze ALTERNATIVE FINANCING PLANS for prospects
Prepare full brochure and provide information at property regarding disclosures, survey, square footage schematic diagrams, and elevation certification.
Follow-up on showings to obtain prospects' reactions
Involve the homeowner to maximize marketing position
Present and discuss all offers on property with owners
Negotiate the transaction with other agent (s), buyers, and attorneys
Confirm that all contingencies on the sales contract are completed in a timely manner
Accompany the inspections and walk-through inspection
Finalize the closing
Help you locate great Real Estate opportunities in the area & understand the complex nuances of today’s marketplace
 
HAZEL’S OPEN HOUSE PHILOSOPHY & ACTION PLAN

At least every other Sunday, and often three Sundays a month, depending on the market activity and season of the year, our staff opens from three to five houses, all of which are Hazel's listings. Our philosophy regarding opens is simple: we want as many potential buyers as possible to be exposed to the properties, which we are marketing.

We accomplish this by providing each open house visitor with Hazel’s Hotline, a full list describing each one of Hazel's listings (those open as well as those not open on that particular Sunday) along with maps locating the specific properties for the potential buyer and photos of the properties. The open house visitors are encouraged to locate their price range from the available properties, (which are listed in descending order according to price), and drive by or visit any of the listed properties, which meet their needs. This way, every one of Hazel's listed homes is exposed to the maximum number of shoppers every week. Additionally, people seem to keep the handouts, especially enjoying the maps, and often call weeks later to see a particular property which they had driven by or peeked an interest in from the handouts. So even if you prefer that your home not be opened to the public, information about your home will be circulated regularly and directly to the buying public.

The results: AMAZING!!! Our success with this policy has been extraordinary. Of course, we work very hard on the organization of these opens and give up most weekends, but, again, we will give our all to do everything possible to sell your home at the best price and in the shortest time!!!


HAZEL’S OFFICE & TECHNOLOGY

Hazel and staff use a private extremely well equipped office with the best and fastest modern technological equipment including 4 networked Dell computers, a Dell server, 2 Hewlett-Packard printers (both Laser & photographic quality), an OKI color laser printer, Xerox fax, copy and scanning equipment as well as new oversized monitors. This makes it easy and convenient for home shoppers to tune in to the latest visuals of available properties in a casual and relaxed setting. Many buyers shop properties on our home-office computer screen or our networked office equipment.

This is how it works:
Our staff employs the newest digital camera equipment to produce "slide shows" on our office computer. These shows are edited photos of the best rooms and pictures of her listings with descriptions. The slide shows can even be attached and sent as E-mails anywhere in the world with the aide of our newest photo compressing computer software technology and the internet. Each of Hazel's listings is presented in slide show format to prospective purchasers, or to anyone inquiring about a property with internet access who is equipped to receive the presentation. In our increasingly busy society with our time more precious than ever, this technology dramatically helps to streamline the buying process for a purchaser and affords an opportunity to show off Hazel's listings first and foremost at their best, thus generating interest in the property before it is even visited. Our digital camera and computer software also afford us the opportunity to provide photo, color brochures of our properties in the shortest time possible.

Our staff is all fully computer literate and committed to offering our customers the cutting-edge techniques in the real estate industry. We are and will continue to offer the most advanced technologies to assist in the sale of your home and in your purchase of a new one.

Hazel Goldman-Murphy
phone: (305) 665-7383 
fax: (305) 665-4548 
hazel@hazelshomes.com